A Bra with a Purpose

Breast cancer will affect 1 in 26 South African women in their lifetime.  If caught at Stage 1, the 5 year survival rate is 98% - it follows that early detection is the key to survival, and an annual Mammogram or Breast Cancer Awareness Month (while both necessary and great) are not enough.

Our concept was inspired after a Breast Cancer Drive in 2012, in which our founders participated. They are Michelle Swindale - a seven-year survivor of breast cancer - and Jennifer De Oliveira, who has been personally affected by cancer and is passionate about making a difference.

Icons and slogans play a major role in today’s communication. We have devised a simple communication tool that serves as a constant reminder to all women that regular self-examination plays a massive role in early detection of Breast Cancer, using a garment that women wear regularly.

Our CheckKnowPrevent Bra is the ‘ABC cup of tips’ and shows women how to check their breasts, know the warning signs, and when to seek medical advice using it's inner lining - completely hidden from view when worn. The Check Know Prevent Bra serves as a daily reminder to check your breasts. As a fashionable comfortable, garment it will complement your existing lingerie, but with the added bonus of providing clear instructions on how to provide a self-examination of your breasts. 

CheckKnow Prevent is a registered Non-profit Organization.  For every 5 bras sold, we will donate 1 to a Grade 11 or 12 learner through the Adopt-A-School Programme.  We will also provide educational talks to women from all walks of life on the importance of early detection, teaching them how to self breast examine.

Very simply, we want women to:

CHECK

Their breasts frequently for irregularities

KNOW

What their “normal” breasts feel like

What signs to look out for 

What to do if they detect a change in their breast/s

PREVENT

The spread of cancer through early detection

Extended treatment and the risk of premature death